Strategy is commonly at the forefront of a company’s focus. Strategy is not the only thing which makes a company prosperous. Culture also plays an important role. The culture of your company impacts your branding, your marketing success, and daily operations, all of which directly affect how the world sees your business. The logos of brands like Apple, Google, and Starbucks are identifiable not only because they seem to be everywhere, but also these companies have strong cultures that shine through their employees, storefronts, and logos. These positive, strong cultures all begin inside the walls of their offices.
Why Culture is so Important
Giving your employees a feeling of ownership over their jobs ensures that they feel empowered, and empowerment encourages innovative thinking. This all starts with a healthy workplace culture. If people feel invisible or stifled in their work place, they will do the minimum expected of them. It’s human nature to want to feel like we are part of something and that we have some control over our lives. Don’t forget that your brand is comprised of the individuals in your company. So nurturing a positive company culture isn’t just the responsibility of the HR department, but of everyone, from the CEO to the janitor.
Below are just a few of the advantages of fostering a healthy culture.
- Focus – The old adage holds true; two heads are better then one. When all the people in a company are focused on the same goal, everything runs more efficiently. This sort of focus comes with a healthy culture; the workers will care about the collective goal because they feel like they are a part of it. When people do not feel like they are part of the team, they don’t care about the goal, and this can result in cynicism.
- Cohesion – Healthy culture can lead to strong communication in good and bad times. In a place where there is unhealthy culture people may often resent being told what to do because they don’t feel their views are listened to or appreciated. When a problem occurs they may avoid pointing it out as they fear backlash.
- Motivation – A enthusiastic workforce gets things done. That may seem apparent, but companies that do not pay attention to the health of their culture could be struggling with regards to efficiency. Being motivated to work hard is a trait that should be present in every individual in the company if the culture is healthy.
Measuring the Cultural Health of Your Company
This can be a challenging step but ought to be evaluated a few times a year. One of the primary steps is to look at how people are managed, how jobs are given out, and do people have some say in what they’re doing? Obviously you might find a few people who will never be happy, but if the general consensus is negative, start thinking about making a few changes for the health of your company. Check back soon for a few tips on transforming your company’s culture for the better.